On my tenerife guide of recommended stops Santa Cruz is very close to the top.
It has so much to offer, is easy to get to with your rental car or coach trip, and is in contrast to the rest of the island, so is good value as a fantastic day trip!
Ramblas General Franco, a popular boulevard in Santa Cruz
Located in the north of the island where most islanders reside, the Tenerife capital has a population of around 200,000 which accounts for approximately half the islands population.
That said, Santa Cruz does not have the frantic pace of most capitals and is a very relaxed and surprisingly free from tourists, it is therefore a great opportunity to see the real country for yourself lurking under the surface, rather than that portrayed by your glossy tenerife guide.
Santa Cruz is also one of the biggest ports in Spain, and directly benefits from the historical trans-Atlantic trade links, as well as the frequent cruise liners that have it as a stop to benefit for the shopping in tenerife
But it's The beauty of the city, with it's leafy squares, sea front promenade and the colonial Spanish architecture, especially some of the churches which make it an absolute must to visit.
As a bonus however, it has been a free port since 1852, so it benefits from many tax free savings, clothes and leather goods are especially good value, consequently Santa Cruz represents some of the best shopping in tenerife.
Modern civic buildings mix with original architecture.
I find the prices are that good that I tend to wait until I get to Santa Cruz and pick up any holiday clothes I need, more especially from places like Zara who are a Spanish chain quite well known on the high street now.
If you look in any tenerife guide you will discover The city has a long history going back as far as 1494 and the Conquistadors, and the architecture in the city reflects that Spanish colonial feel.
Santa Cruz is also infamously the location of Lord Admiral Nelsons only defeat, and in a battle in which he lost his arm.
While there are more modern buildings rising all the time, there are pockets of the city that almost transport you back centuries.
You can get around on foot quite easily as the city is not that big, it's best to start at the waterfront from the Plaza de Espana.
But walk to the adjoining square Plaza de la Candelaria, it has good shops, bars and restaurants, and then on to Calle del Castillo, the main shopping street of Santa Cruz.
Santa Cruz is a beautiful place which you'll be glad you took time to visit, I guarantee you an absolutely great day out.